Can a well-written post on “how to choose the best laser pointer” rank well for the term "laser pointer"?
If we assume that a website / page has comparable link / authority metrics to the current top-ranking results, do you think a well-written post on “how to choose the best laser pointer” would stand a good chance at ranking for “laser pointer” in the US?
It's certainly possible that a well-written post on "how to choose the best laser pointer" could rank well for the term "laser pointer" in the US, assuming that the website or page has comparable link and authority metrics to the current top-ranking results.
However, it's important to keep in mind that there are many factors that go into determining how well a website or page ranks for a particular term, and link and authority metrics are just two of them.
To improve the chances of ranking well for "laser pointer," the post should be optimized for SEO in addition to being well-written and informative. This includes using the target keyword in the title, headings, and throughout the content in a natural way, having high-quality backlinks pointing to the post, meta tags, images and videos, and making sure the website is technically sound (fast, mobile-friendly, etc.).
Also, the post should be tailored to the target audience, providing them with value, answering their questions and addressing their pain points, as well as providing them with a good user experience, as it's all about satisfying the search intent of the users.
It's also worth noting that the competition for the term "laser pointer" may be fierce, and there may be well-established websites and pages already ranking well for that term. In that case, it might be more effective to target long-tail keywords, such as "best laser pointer for presentation" or "laser pointer for astronomy"
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